The Founder – an entrepreneur and philanthropist

Curt  Bergfors, a renowned Swedish hospitality entrepreneur, was born on February 27th, 1949, into a mining family in  Gällivare, Lapland. When he was just 15,  Bergfors  decided he would not only become financially independent but also support people and causes in need. 

Although he would launch several companies and become involved in many more,  Bergfors  is best known as the founder, majority owner, and working chairman of MAX Burgers AB, Sweden’s leading QSR chain. Internationally recognized as a responsible business pioneer, the company has been climate-neutral since 2008, offsetting its entire greenhouse gas footprint through re-forestation projects in Africa. In 2018,  MAX  became the world’s first major climate-positive company, overcompensating for its carbon footprint across the value chain to achieve 110 percent capture. In December 2019,  MAX  was granted the UN Climate Change Action Award for this work. 

Other charities - giving back 

Bergfors  is also involved in projects that promote accessibility and diversity in the workplace. Since 2006,  MAX  has cooperated with Swedish  government-owned  Samhal l to increase employment among people with functional diversity. A wheelchair user himself since a 1986 diving accident,  Bergfors  has a deep understanding of the associated issues. Read more

Since 2005 —  and out of the public eye —  Curt Bergfors  has supported various projects that promote healthcare and fight poverty in vulnerable countries. In 2008 he donated 9% of the shares (preferred stock) in MAX’s parent company to a newly formed foundation, Stiftelsen  Rättvis  Fördelning  (Fair Distribution). So far, the foundation has received almost 250 million SEK. The funds are deployed in projects that secure and develop critical healthcare facilities in poverty-stricken areas of Africa and Haiti, and that restore infrastructure and local economies after natural disasters. Read more

The Food Planet Prize was conceptualized during a 2018 think tank session attended by Mr. Bergfors and Lars Peder Hedberg, the foundation’s first Director-General. Wishing to leave a legacy by helping secure a more sustainable world, Mr. Bergfors is confident that the Food Planet can be nursed back to health.