Choco: Artificial Intelligence could be the smart answer to food waste 

A one-stop digital platform for food distributors and suppliers could tackle the root cause of food waste through AI.  

Choco, a UK based tech company, claims that it has discovered a way to create food sustainability on a global scale. By transforming how orders are handled in the food supply industry, it says that it could prevent waste at source.  

Its digital platform connects vendors directly with the producers, cutting out the middle man or woman, streamlining the food chain and making food travel the shortest routes possible. The company’s goal is to create a globally connected digital food system.  

Choco claims that 70% of food waste happens in the supply chain before food reaches the consumer. But the company says AI can help tackle this inefficiency deep in the system where a lack of end-to-end accountability and disconnection between producers and buyers has led to a fragmented and complex structure. Without digitalization, transparency and data-driven decision-making is almost impossible. 

image by Choco

Choco, which currently works with 15,000 restaurants and 10,000 suppliers to help them save time, money, and food, has a two-step action plan to address the problem. With every value-adding business across the food supply chain using its technology, the automation process, according to the company, would decrease cost, eliminate waste, and immediately increase profitability.  

The app’s ability to harness the power of AI to find innovative solutions could lead to better demand forecasting, inventory management, ordering, food waste monitoring, and more accurate cost reports. This unravelling of the back end directly addresses the root causes of food waste within the food supply chain.  

Choco is a third-generation business whose societal and environmental values are intrinsically linked to economic success and sustainability. It claims that by creating a direct link between commercial value and environmental impact, it can make a substantial difference in curbing GHG emissions. 

And a streamlined, waste-free food system which connects suppliers directly to vendors could compensate farmers more fairly for their produce, according to Choco. The impact of this on farmers in poorer regions could lead to better access to education and community engagement. By regulating supply based on needs rather than price, Choco believes that it can help to ensure a stable and consistent food supply, fostering social stability and security. 

The system could even redirect surplus food to those in need, significantly contributing to alleviating hunger and food insecurity on a global scale. 

The company’s vision for the next 10 years is bold; it aims to use AI to optimize the food chain for farmers and manufacturers from source to plate, solving food sustainability on a global scale. It says that it has proven the model in Europe, North America, South America, the Middle East, South East Asia, and Australia. 

Learn more about Choco here!

Choco digital platform

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