Croppie: Where Ancient Wisdom Meets AI 

Traditional skills meet frontier tech as a Global Cooperative, powered by Croppie, puts data, technology, and decision-making back into the hands of farmers.

In an era of growing climate challenges and food insecurity, digital platforms are proving to be a useful means of advising farmers on solutions about weather, waste, finances, and farming models as scientists and activists call for a reform of the global food system.

Now smallholders, one of the global communities often most vulnerable to climate change, could become the game-changers as technology captures their ancestral farming skills.

Producing roughly a third of the world’s food, these farmers—who are among the most experienced stewards of the land—have been largely excluded from the sourcing of data for the digital platforms which provide them with timely agronomic advice, financial services, and digital training.

Croppie, a new digital platform from Producers Direct, which has a mission to build farmer-led solutions that enable smallholder farmers in Latin America and East Africa to thrive, claims to harness this farmer-powered data in a digital ecosystem. Mixing their age-old wisdom with cutting-edge tech such as AI, satellite imagery, and predictive analytics, farmers worldwide can use it to turn their farms into sustainable, climate-resilient businesses.

By providing real-time, personalized advice to farmers, Croppie aims to address some of the most pressing environmental challenges in modern agriculture. It helps farmers make informed decisions that respect their land, traditions, and ecosystems, by delivering advanced climate-smart advice through lo-fi channels like WhatsApp and SMS. The goal is empowerment—facilitating better decision-making at the individual level while promoting collective action and knowledge exchange globally.

What sets Croppie apart is its fundamental principle that the platform is made by farmers for farmers, rebuilding and rebranding their collaborative experience as a hub of innovation, service delivery, and peer-to-peer learning. It integrates various data sources, aggregating information from certification records, cooperative records, farmer data, and third party data, establishing a versatile platform that adapts to farmers’ needs.

In what the initiative sees as a significant departure from traditional top-down technology models, Croppie empowers farmers by placing them at the center of innovation, participating in the design of tools, and developing tailored solutions that directly address their needs. By being co-creators of the data they generate, smallholders can transform into leaders within a decentralized food system.

Central to Croppie’s mission is minimizing agriculture’s impact on the environment. Using sophisticated analysis of satellite imagery, weather data, and on-farm specifics, Croppie helps farmers to refine or rethink their practices and avoid harming fragile ecosystems.

Its climate-smart guidance helps to reduce excessive use of water and fertilizers, for example, maintaining soil health and significantly cutting down agriculture’s environmental footprint. It helps to boost productivity through strategic planning, which reduces the need for land expansion, curbing emissions and safeguarding essential carbon sinks and biodiversity hotspots.

Producers Direct’s approach highlights a new paradigm in agriculture, the power of smallholder farmers to become pivotal agents of change in the global food system.

As smallholders find greater control over both their methodologies and data, the ripple effects could transform their communities significantly, setting new standards for resilience and sustainability.

Learn more about Croppie.

Written by Gilly Smith
Photos provided by the Croppie